Wednesday, November 10, 2010

NO...LANSA is not a Cabinet Pull

Allow me to vent:  Over the years I have been mildly irritated by my search efforts when they directed me to sites like IKEA ,  REMODELISTA and even LANSA Flight 502 on Wikipedia.
The other evening I decided to spend a little time and look at it from a different perspective:  What do they have in common?  The modernization theme jumped out at me!                                        
Background:  Old, yet functional kitchen.  Here is some potential marketing copy from a site like IKEA: With new LANSA pulls you can transform dingy cupboards into something more contemporary and infinitely more livable.   These easy to use products are also reasonably priced.  
Background:  Old, yet functional 5250 legacy application.
Now the same message from LANSA:  With LANSA you can transform dingy hard to use legacy systems into something more contemporary and infinitely more useable.   These easy to use tools from LANSA are also reasonably priced.

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